Brand Identity is the collection all visible elements of a brand. These include typography, logos, colour collection and messaging. The term branding refers to the marketing practice of actively shaping a distinctive brand.
The goal of brand identity design is to tell your company’s story in a way that creates loyalty, awareness, and excitement. In short, brand identity is how you want your customers and prospective customers to perceive your brand or your products and services.
Brand strategy is the goal a business sets itself for how they want people to feel about them. Not only does it provide consistency for your customers, but it provides focus for employees. A clear brand vision helps make sure everyone is working towards the same objectives.
The building blocks we’ll determine before we create your design assets include Typography, Color palette and Form/Shape. As we embark on your design process, we make sure your brand identity is distant and memorable.
Your logo design is the cornerstone of your brand identity. It is the symbol of the entire brand and identity. Logos, using typography, iconography and illustration will visually communicate information about your business or organization. It's one of the most important parts of your brand identity.
Your website is important because it provides a central hub for key information about your brand. Our website designs will help keep your leeds on your page and stand out from the competition.